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As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.
Other studies found speed-dating data useful as a way to observe individual choices among random participants.
A 2005 study at the University of Pennsylvania of multiple Hurry Date speed dating events found that most people made their choices within the first three seconds of meeting.
The first speed-dating event took place at Peet’s Café in Beverly Hills in late 1998.
Usually advance registration is required for speed dating events.
Speed Dating, as a single word, is a registered trademark of Aish Ha Torah.
A 2006 study in Edinburgh, Scotland showed that 45% of the women participants in a speed-dating event and 22% of the men had come to a decision within the first 30 seconds.
At the end of the event participants submit to the organizers a list of who they would like to provide their contact information to.
If there is a match, contact information is forwarded to both parties.
Most speed dating events match people at random, and participants will meet different "types" that they might not normally talk to in a club.
On the other hand, the random matching precludes the various cues, such as eye contact, that people use in bars to preselect each other before chatting them up.
Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.