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After raising 0,000 from investors, the company launched its first vertical—Match.com—in April 1995.
Initially, Match only allowed users to exchange personal messages and photographs via e-mail or fax. Within six months, 100,000 people had registered for the free service.
Blatt says such technology helps to increase the odds that two people will at least want to go out on a date with each other.
“We’re trying to be wherever our users are,” whether in the waiting room at a doctor’s office or in line at the grocery store, he says.
Still, it’s Match’s algorithms that may be its most valuable asset.
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It is not a truth universally acknowledged, but a single man in possession of no fortune may still be in want of a wife.
Today, Match has more than 1.7 million paid subscribers, with Web sites in 30 countries and in eight different languages.